|Here's a little bit about the history of CHEIRON.|
|1986 - 1993: how it all began...|
In a gathering of the top 10 DJs in Stockholm, late 1985 the subject of creating a DJ service was brought up. As remixers, some of them had already done work for Swedish acts like Roxette and Secret Service. Others were experimenting with live keyboards and drum machines in their DJ sets. The competition were US services like "Disconet" and "Hot Tracks", but also the new UK based "DMC".
SweMix was founded early 1986 in the south parts of Stockholm and a small 4-track studio was set up in the basement of the two storey office. The product was named Remixed Records and the first issue was released in April the same year.
Denniz PoP, whose talent was already highly visable at this time, did the first track on SweMix Records called "Gimme Some Mo' (Bass On Me)" and the most memorable moment of Basement Division was StoneBridge's "Jazzy John's Freestyle Dub" that later became an underground hit with Zoom Records in the UK 1990. The new German label Public Propaganda approached SweMix to do a label deal for SweMix in Germany with records by StoneBridge, Terry Leigh and others.
In 1989 SweMix expanded with new co-owner Tom Talomaa, who re-organised the company and started to sign artist on long term basis. SweMix was divided into the Tom Talomaa run SweMix Records & Publishing and SweMix Productions.
In 1991 SweMix Productions sold the DJ service Remixed Records to the head of exports, Giovanni Sconfienza, who later reformed Remixed Records to a label. SweMix was now fully concentrating on club projects, artist developement and remixes.
A new label called BTB Records (Back To Basics) was started as an output for club records. The first release was "Visions Of Rage" by up and coming producer Dragon Fly (Johan S).
|...to be continued...|