In a gathering of the top 10 DJs in Stockholm, late 1985 the subject of creating a DJ service was brought up. As remixers, some of them had already done work for Swedish acts like Roxette and Secret Service. Others were experimenting with live keyboards and drum machines in their DJ sets. The competition were US services like "Disconet" and "Hot Tracks", but also the new UK based "DMC".
SweMix was founded early 1986 in the south parts of Stockholm and a small 4-track studio was set up in the basement of the two storey office. The product was named Remixed Records and the first issue was released in April the same year.
Remixed Records gathered big interest from the start in Scandinavia, but after a year Germany, Italy and the Netherlands joined. The mixes became more sofisticated as the studio got bigger and soon artist were dropping by SweMix to get a deal or a production. Two labels were started; Basement Division for the underground stuff and SweMix Records via Swedish Sonet for comercial records.
Denniz PoP, whose talent was already highly visable at this time, did the first track on SweMix Records called "Gimme Some Mo' (Bass On Me)" and the most memorable moment of Basement Division was StoneBridge's "Jazzy John's Freestyle Dub" that later became an underground hit with Zoom Records in the UK 1990. The new German label Public Propaganda approached SweMix to do a label deal for SweMix in Germany with records by StoneBridge, Terry Leigh and others.
By now SweMix was established as the top DJ organisation in Sweden with weekly spots on Stockholm club Ritz including the legendary Bat Club. A collaboration with new dance independent B Tech gave SweMix recognition in the UK with the EP series "Going Back To Basics" Vol. I, II and III with artists like Natural Experience, Ann Consuelo and Underground Posse. B Tech also licensed records, mainly from Traxx and other independents in Chicago, which were remixed by SweMix and exported throughout Europe.
